God resides in details, "said architect Mies van der Roe. Ceramic master Yang Yongshan said," Once the details are done, can we not produce high-end products? "This is craftsmanship, which has been the backbone of Chinese porcelain craftsmen for thousands of years, and it is also the origin of China's reputation as a porcelain country. Aurora regains the spirit of Chinese craftsmanship, and has been focusing on ceramics for decades, pushing ceramic design from delicacy to refinement.
Not only that, Aurora believes that taste comes from life and the cultural background of consumers. The design of Aurora porcelain focuses on drawing thinking elements from the cultural background to achieve an effective balance between function and aesthetics. To this end, Aurora actively participates in the National Torch Plan and Guangdong Province's technological innovation projects and industrial technological innovation projects. At the same time, Aurora has actively invested in the "production, education and research" project, and has closely cooperated with many universities to cultivate ceramic talents and develop new products.
Aurora has also hired ceramic masters to take charge of the development of new products for a long time, and has cooperated with well-known design institutions at home and abroad to develop high-end household ceramics.